One great advantage of digital marketing for small businesses is that this type of marketing can be very cost-effective. Return on investment is often much higher than with more traditional forms of marketing. This means even a small company with limited resources can launch a successful digital marketing campaign using the tips below. Furthermore, small […]
Social media and customer service can be turned into a win/win situation for companies and customers alike, but only if businesses embrace the model and interact with customers effectively. When approached in the right way, customer service through social media can lead to increased loyalty, brand advocacy as well as publicly addressing customer dissatisfaction almost immediately. Some businesses […]
As we approach the beginning of 2014, it is now widely accepted the role of social media in business will become a deciding factor in the ability of a company to compete, become profitable or survive. Small businesses must adopt social media to engage with their customers who increasingly use social media in various ways to […]
These days a digital strategy is essential so a business can retain its competitive edge, develop transformative growth and remain profitable, but where does a business need to begin when deciding on how to approach a digital strategy? Digital strategy begins with the customer. After all, a business is planning to reach customers with all of its […]
Small businesses may feel that a social media presence is a luxury rather than a necessity. In fact, social media can be a boon to small businesses, and the time invested in it will pay off. Here are ten ways social media can provide a real boost to a small business. 1. It can be […]
Content marketing is more than just a hot topic in marketing circles. It’s actually a solid, reliable method for your business to engage with customers and spread the word about who you are and what you do. However, many businesses faced with the concept of content strategy freeze as if with stage fright. Content marketing can also […]
