There is a perception in some circles that Google+ is a failed social network, an experiment by the search giant gone wrong resulting in a space filled mostly with the Internet equivalent of tumbleweeds. In fact, the statistics consistently show that this is not the case, and anyone who regularly uses Google+ will see healthy and thriving communities engaging, […]
Content Marketing is on the rise, and in 2014 you may be looking to finally take advantage of content marketing to better advertise your business. However, before you launch into a content marketing campaign, you need a well-crafted strategy. How do you go about developing the right content marketing strategy for your business? Establish clear goals Your […]
Social media can be an excellent opportunity for small businesses because of its high return on investment. The ten tips below can help your small business succeed on social media and help you identify a wide range of resources available. 1. Set goals. Goals will help you to understand where you need to direct your efforts and how you […]
B2B content marketing can be more challenging than business to consumer marketing, but many of the principles remain the same. Clear, concise communication and a solution-oriented approach remains key in attracting businesses to your product or services. Content Marketing exploded onto the scene in a big way in 2013 and this year businesses will embrace it more as part […]
Small business owners often must wear many hats. For this reason, some hesitate to embrace the digital world. Small business owners may feel they simply do not have the expertise or the resources to allocate to digital innovations. However, it is not necessary for a small business to be staffed with marketing or Internet experts […]
Blogging can be an excellent means to boost your business or it can be an end unto itself. You may look at top bloggers and wonder what their secret is. They didn’t get there through luck or using a single approach to success. Becoming a successful blogger requires skill, determination and using a variety of approaches to […]
