By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B. This is unsurprising, but not because social media is not suited to B2B marketing. Instead, it is […]
By now, most businesses are fully aware of how important it is to utilise social media in their online marketing and that they need to be prudent about the channels they use both in terms of cultivating the right image and reaching the right audience. This advice presents a unique challenge for B2B companies because most of […]
As a small business, everything is done on a tight budget, and when it comes to digital marketing, it can seem like the bigger companies have all the advantages. Small businesses are generally limited not just in terms of money but in time, resources and personnel. However, there are a number of digital marketing strategies small […]
Mobile marketing is one of the newest and most important aspects of a digital marketing strategy. From website optimization to new opportunities for delivering your brand to an on-the-go customer via text and more, mobile marketing presents a number of exciting opportunities. Effective marketing begins with a strategy, and this is true for mobile marketing as […]
Whether you’ve been engaged in digital marketing for years or 2014 is the first year you’re exploring this opportunity, you’ll need a digital marketing strategy. Now more than ever is a great opportunity to look at what worked and what didn’t in the previous year and set new goals for the year ahead. Here are some […]
Increasingly, customers are using their smart-phones, tablets and a range of small screen size devices to browse, shop and purchase online. Innumerable studies demonstrate that mobile users shop more and spend more than consumers who are viewing websites on desktop devices. Showrooming is an increasingly fashionable trend whereby customers examine goods in store, perform price comparisons and […]
