As consumers continue to embrace the digital world in growing numbers, many businesses lag behind in their efforts to keep up with customers changing habits. By adapting your business model to take advantage of the many digital opportunities available, you can leap ahead of your competitors. In the digital age, there are plenty of creative […]
Smaller businesses may think of content marketing as something that is only for large companies who enjoy the resources to employ social media staff. In fact, content marketing can be an even bigger boost for the smaller business. It is a low-cost way to widen a customer base and build the loyalty of existing customers. At […]
Awareness of social media marketing as a powerful tool for B2B marketing is growing, but many social media tips still focus on B2C communication. While some of those tips such as setting goals and interacting with others are valid no matter who is targeted, B2B offers unique challenges and opportunities. Here are ten tips for […]
There’s plenty of information out there on how to get started on social media and create content, but when a tweet goes out into an already-noisy cyberspace, does anyone hear it? Meanwhile, Facebook has revamped its algorithms to give preference to paid promotional posts. You’re on social media and you’re savvy enough, but how […]
Today, businesses need to know their way around the digital world. In an increasingly multi channel business environment, they are urged to understand social media, content marketing, mobile trends, customer insights and expectations, website and advertising analytics, SEO and more. The Choices These areas of expertise are rapidly changing and complex if approached competently, and […]
Over the last couple of decades, some savvy businesses learned that taking a so-called “green” approach to business was a way to attract more customers. “Green” became a type of buzzword meaning environmentally sound, and while some companies adhered to those green values through donations, business practices and manufacturing methods, others paid it little […]
